- GSM phones (9)
Management
Company positioning
R&D —Manufacturing— Sales— After Sales Service
• Integrator: To integrated the H/S together to a mature
and stable product , in order to highly satisfy the different
market demands in a highly effective and low cost way
Product strategies
We try to provide full price range products from 30$-150$
(wholesaler price), 36$-240$(retailor price), include Analog TV,
GPS
• Components standardization
• Pursue higher quality whenever possible – even expand lead time
or more cost
• Short lead time
• Fashion designs for different segmentations
Unique business model
• Keep mail retailers monopoly position in their specific regions –
60+ types of phones sold in one period,
• No credit, no price protection, normally price is adjusted monthly
(quick response to market), and being flexible to deal with
uncertainties (Sales director has enough power and understanding)
• Limited marketing support – retail shops play the roles (in shop
promotion), Tianyu will only be in charge of brand image
• Result:
30-40% gross margin for big shops, much higher than Nokia’s
10%+ shares in main shops ( such as Nokia DRP, Sony-Ericsson
DRP)
Be well recognized: “cost effective +high quality”